First Book: Rebranding for Impact

  • Mission

    Rebrand First Book’s communications to better represent their mission and the impact of providing educators serving children in need with affordable books and resources.

  • Strategy

    Create new website, videos, and collateral, weaving first-person stories with impact data.

  • Impact

    Increased online donations by 23%, social media engagement by 25%, and website traffic by 200% in the first year.

 

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High 5 Adventure Learning Center: Rebuilding After COVID

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First Book & Molina Healthcare