Develop “Healthy Mind, Healthy Body,” — a comprehensive suite of new resources to teach social-emotional learning, a need identified as a top health education priority for low-income families in First Book’s research, outranking substance abuse and gun violence.

Give educators engaging materials to reach families with an original series of animated English and Spanish television PSAs aired nationwide, as well as used in social media, email campaigns, and shared by teachers with the parents of their students.

PSAs viewed more than 25 million times, ranking in the top 5% of all aired PSAs in 2017.