A Blended Approach

Too often marketing services are put into silos.

This approach can prevent tactics from working powerfully together.

Based on the growth objectives we identify, I blend the right strategies into a customized, measurable plan.

  • Engage with Stories

    • Brand Development

    • Message Development

    • Content, Collateral, & Storytelling

    • Video Scripting & Production Management

    • Lead Generation

  • Grow Audiences & Influence

    • Social Media & Digital Marketing

    • Advertising & Media Planning

    • PR, Thought Leadership, & Executive Communications

  • Expand Support

    • Fundraising & Donor Management

    • Corporate Social Responsibility

    • Partnerships & Business Development

    • Product Development

  • Gain Insight

    • Audience and Donor Surveys

    • Literature Review and Analysis

    • Behavioral Economics & Decision Analysis

    • White Papers & Proprietary Research

    • Strategic Planning

  • Run the Business

    • Communications Planning & Measurement

    • Marketing Workflow & Technology Management

    • Project Management

    • Training & Team Building

  • Technical Support

    Website Content Management: WordPress, Squarespace, Tovuti Learning Management System

    Web Analytics: Google Analytics, GA4

    Email Content & Analytics: Mailchimp, Constant Contact

    Social Media Content & Analytics: Hootsuite, Facebook, Twitter, LinkedIn, Instagram, YouTube, Pinterest

    Fundraising Platforms: Bloomerang, Classy

    Design: Canva

    Productivity & Presentations: JIRA/Confluence, Microsoft Office 365, Google Business Suite

Types of Engagements

  • Capacity Building

    I can join your team on an ongoing basis to provide strategy, creative services, project management, or marketing leadership as a fractional CMO. I also join agency teams as a sub-contractor for specific initiatives.

  • Project-Focused

    Our work can focus on a single project with a defined set of deliverables and timing.

  • Training and Team Building

    One of my passions is building and managing high-performing creative teams. Based on your needs and the curriculum, training can be delivered as a single-day session or an ongoing initiative.